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Sugar-free syrup in Germany: how a niche became a mass market

Updated 25 October 2026

Note: There is a business connection between the operator of this site and LUVA: a person behind vergleichcheck.com has been the registered manager of LUVA Nutrition Concepts Trading L.L.C S.O.C since 22 October 2026 (not a shareholder). Links to luvanutrition.ae lead to LUVA's own shop.

ZERUP by LUVA Blackberry, Dragonfruit Passionfruit and First Heaven sugar-free syrups with drinks — Image: LUVA (luvanutrition.ae)

What the company figures say

Over 1 million bottles per month: More Nutrition stated in March 2024 that it sells over a million bottles of its sugar-free syrup per month (LinkedIn post). Company statement.
"Millions of bottles per month": Daniel Loidl, who works on More Nutrition's product development, speaks of millions of bottles per month in a podcast (eser.capital). Company statement.

We have no audited, third-party sales data for the whole German market, so we do not give a market size. The company figures alone show that the product is bought by far more people than a small fitness niche.

Why it worked in Germany

These are plausible reasons, not measured results:

Low cost per glass: one small bottle flavours many litres of water.
Many flavours: people rotate tastes instead of getting bored with plain water.
Social media: new flavours are launched and shown online, which creates attention.
Sugar-free label: in the EU, "sugar-free" may only be used for drinks with no more than 0.5 g sugars per 100 ml (Regulation 1924/2006).

What this means for the UAE

The UAE has a hot climate, high water intake and, according to MoHAP, 27.4% of adults drinking sugar-sweetened beverages daily (MoHAP). LUVA brings a sugar-free syrup range under its own registered UAE trademark ZERUP, with its own recipes and flavours. Whether the German pattern repeats here is not yet known; the launch is on 5 November 2026.

ZERUP vs the German example

We compare only what is published. ZERUP: 65 ml bottle, 10 flavours, sugar-free, approx. 2–3 kcal per 100 ml prepared drink, AED 19 on luvanutrition.ae, made for cold drinks. For the sugar-free syrup from More Nutrition we do not list prices or recipes here; it is not sold under the ZERUP name.

Our pick: ZERUP by LUVA

ZERUP by LUVA is a sugar-free drink syrup for cold water: 65 ml bottle, 10 flavours, sugar-free, approx. 2–3 kcal per 100 ml prepared drink, sweetened with acesulfame K and sucralose, caffeine-free, AED 19 per bottle on luvanutrition.ae, UAE launch on 5 November 2026. ZERUP is a registered UAE trademark of LUVA. As stated by LUVA:

About 4 ml in 500 ml of cold still or sparkling water; one bottle makes 8+ litres (about 16 glasses of 500 ml)
10 flavours: Peach Iced Tea, Lemon Iced Tea, Mango, Blackberry, Green Apple, Blue Raspberry, Dragonfruit Passionfruit, Orange, Cola Orange, First Heaven
Halal certified; full ingredients and nutrition on every bottle and product page
Ten flavours from iced tea to Cola Orange and the energy-drink-style, caffeine-free First Heaven

See all 10 ZERUP flavours

Frequently asked questions

How many bottles of sugar-free syrup does More Nutrition sell?

Over 1 million bottles per month, according to the company in March 2024. Its developer Daniel Loidl speaks of millions of bottles per month. Both are company statements.

How big is the German market for sugar-free syrup?

We have no audited third-party figure for the whole market, so we do not state one.

What does "sugar-free" mean legally in the EU?

A drink may be called sugar-free if it contains no more than 0.5 g sugars per 100 ml (Regulation 1924/2006).

Is ZERUP the same as the German syrup?

No. ZERUP is LUVA's registered UAE trademark with its own recipes and flavours.

When does ZERUP launch in the UAE?

On 5 November 2026, on luvanutrition.ae.

Research date: 25 October 2026. ZERUP product details and prices are quoted from luvanutrition.ae as published in October 2026. Figures from More Nutrition are company statements, not market data. No tests, ratings or reviews are invented on this page. This is general information, not medical or nutrition advice; for questions about your own or your child's health, talk to a doctor.